Social enterprises address social and environmental problems through innovative solutions
that improve people’s lives in our communities and societies. The British Council’s Global
Social Enterprise programme draws on the UK experience in social enterprise to promote its
growth around the world. We build capacity in the sector, forge international networks, and
support policy leaders to create ecosystems in which social enterprise and social investment
can thrive. Our work supports positive social change inclusive growth and sustainable
development while building trust and creating opportunities between the UK and other
In Morocco, Social enterprise and innovation have been identified as key areas for
development of the Moroccan economy and society. In November 2013, the British Council
commissioned Social Enterprise UK to complete research report assessing the level and type
of social enterprise activity in Morocco, and its potential for further development.
The findings were used to inform the final report, which was publically presented at the first
international social enterprise forum in Morocco in March 2014 organised by the British
Council Morocco in partnership with the World Bank. The report formed the future outline of
the British Council Morocco’s social enterprise programme. It is the first of its kind in
Morocco and it forms the foundation for future interventions and research studies conducted
by the British Council and its partners in the field.
The World Bank and the British Council, with the support of the Multi-Donor Trust Fund
(MDTF), have launched a two-year program (2013-2015) to promote the social
entrepreneurship/social innovation agenda in Morocco and the MENA region.
Within this context, the British Council and the World Bank has supported, on a pilot basis,
approximately 10 social enterprises in Morocco to deliver employment services to
unemployed youth. This pilot has supported about 30 potential social enterprises (NGOs or
traditional start-ups) to develop a business plan under the general theme of “Provision of
Employment and Inclusion Services for Youth in Morocco”. The best business plans have
been selected through a competitive process and awarded with a US$10,000 grant that used
towards the implementation of the business plan.
Objectives of the Evaluation
The evaluation will be conducted 6 months after program completion to assess the status and
sustainability of the projects (post to the support provided by the program). It will have to
capture effective impacts of this pilot on the 10 social enterprises winners versus those who
participated in the contest, received training, but were not selected for further support under
the program. This evaluation will have to rely on a questionnaire to conduct the field visit and
will have to compare the outcomes of both groups. The questionnaire will have to be
reviewed by the WB-BC team before being tested and completed on the field.
This final evaluation will have to compile all the data collected during the filed visit, and the
project cycle to report on the overall implementation and impact of the competition project.
Contribution to the learning process of the British Council and the World Bank; the
evaluation should make practical recommendations for future actions by capturing specific
learning points from the programme’s past work.
The evaluation should determine how much of the change we see is due to British Council
and the World Bank work and what the other impacting factors are. This should not turn into
the main task, however.